Current situation and characteristics of China's publication printing industry
1. It is greatly affected by the development of downstream industries.
To a certain extent, the printing industry of books, newspapers and periodicals depends on the development of traditional media such as books, newspapers and periodicals. As the development of traditional media tends to be slow due to the impact of new media such as the Internet, the development of the printing industry of books, newspapers and periodicals is also affected to varying degrees.
2. Regional characteristics are obvious.
In recent years, China's book, newspaper, periodicals printing industry has shown an obvious trend of block regionalization. With the formation of the economic circle of the three major urban agglomerations linked by the industrial chain, two regional printing industrial belts have been formed in the Pearl River Delta focusing on Guangdong Province and the Yangtze River Delta focusing on Shanghai, Zhejiang Province and Jiangsu Province. The printing industry in the Bohai Rim Economic Zone focusing on Beijing and Tianjin is an important regional printing center.
3. Green printing is popular.
Green printing has become the development direction jointly promoted by China's printing industry. Only by implementing the green printing strategy can the China’s printing industry effectively eliminate backward production capacity and create a new pattern of low-carbon and green industrial development.
4. Market competition tends to be fierce.
The continuous impact of the Internet era on the development of traditional media has gradually increased the pressure on Chinese publishing and printing enterprises such as books, newspapers and periodicals. A large number of Chinese small and medium-sized enterprises have not successfully transformed and upgraded, facing the risk of bankruptcy, and the industry market competition is becoming more and more fierce.
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Supply analysis of China's publication printing industry
From 2015 to 2019, the number of Chinese publication printing enterprises fluctuated. In 2019, the number of publication printing enterprises in China was 9014, with a year-on-year increase of 1.0%. Influenced by COVID-19 in 2020, the number of publication printing enterprises is expected to drop to 8924.
Data from National Bureau of Statistics
From 2015 to 2019, the binding output of Chinese publication printing enterprises showed a fluctuating trend. In 2019, the binding output of Chinese publication printing enterprises was 347.387 million reams, a year-on-year increase of 4.1%. In 2020, influenced by COVID-19, the binding output was expected to drop to 343 million 910 thousand reams.
Data from National Bureau of Statistics
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Demand analysis of China's publication printing market
In 2019, China published 10.6 billion books (sheets), an increase of 5.9%; 2.19 billion periodicals were published, a year-on-year decrease of 4.5%; 31.76 billion newspapers were published, a year-on-year decrease of 5.8%.
In recent years, the overall book market varieties in publishing house printing have increased, among which the varieties of reprinted books and rental books have increased significantly. This is closely related to the Chinese government's efforts to pay close attention to book quality and topic selection. The continuous decline of periodical printing and the unbalanced development of industrial chain force industry enterprises to further improve the degree of mechanization, so as to reduce manual operation costs and management costs, and speed up the construction process of digital printing.
Belows are the publication statistics of China’s books,periodicals and newspapers in 2019.
Classification | Publication volume | Growth rate |
Books | 10.6 billion copies | 5.9% |
Periodicals | 2.19 billion copies | -4.5% |
Newspapers | 31.76 billion copies | 5.8% |
Data from National Bureau of Statistics
Sales of China’s publication printing
In 2019, China's book retail market achieved 102.3 billion rmb of sales, with a year-on-year growth rate of 14.40%; In contrast, the sales of book pricing in 2000 was only 14 billion rmb, the compound growth rate (CAGR) from 2000 to 2019 reached 11.03%, and the overall growth trend is considerable.
The reason why the overall market scale of book publishing can maintain steady growth is fundamentally because books have the attribute of consumption. Due to the respect for "knowledge" in culture and the spiritual and cultural needs of consumers at a higher level, the book market maintains an evergreen trend.
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Business scale of China's publication printing industry
According to the data of China Press and Publication Administration, the operating revenue of China's publication printing industry in 2019 was 171.52 billion rmb, a year-on-year increase of 0.21%. In 2020, under the influence of COVID-19 and isolation policy, the sales market of books, periodicals and other publications had been restrained to a certain extent. Based on this, the domestic publication printing industry revenue was expected to decline by 1% over the same period last year, about 169 billion 800 million rmb.
Data from National Bureau of Statistics
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Development trend of China’s publication printing industry
It is expected that China's publication printing will maintain low-speed and stable growth in the future and face new requirements to improve industrial concentration and ensure quality. The share of printed publications in the whole printing market will gradually decrease, but the performance is different in different segments. Textbook printing is still the main force in China for a long time, especially the printing of compulsory education and preschool children's textbooks, but its quality requirements will be higher. The periodical printing will be seriously impacted by the Internet market and will continue.
Publication printing is still a very important part of the printing industry. In the future, it will meet the increasingly diversified requirements of users, such as academic and research books.
About TIMI Printing
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